Earning the Green Master designation places Mercury among the top 20 percent of the nearly 200 participating companies. Few have received the designation five consecutive years.
The Green Masters Program measures companies on a broad range of sustainability issues, ranging from energy and water conservation to waste management, community outreach and education. Mercury Marine scored well above the state average in eight of the nine sustainability categories. The company scored 599 total points, just six points shy of the maximum. The program average was 364.
“Manufacturing and operating our business in a highly sustainable fashion remain integral and important aspects of our culture and our actions,” said John Pfeifer, Mercury president. “We constantly strive to decrease our carbon footprint, minimize our use of natural resources and energy, and implement programs and activities that benefit our employees and the communities in which we work and live.
“Receiving recognition from the Green Masters program reiterates that our efforts are making a difference,” Pfeifer concluded.
The Green Masters Program is an objective, points-based recognition program that enables Wisconsin institutions of all sizes and from any sector to join a group of like-minded companies that are “on the road to sustainability.” Developed by the Wisconsin Sustainable Business Council, in conjunction with the University of Wisconsin, the Green Masters Program helps to recognize Wisconsin’s sustainability leaders and encourage continuous improvement.